At Veo, I was hired to lead the design of the newly established Player team. Within a few months, we developed a beta version of the Player Profiles, based on interviews, idea generation, and testing.

This minimum viable product (MVP) centered on the core concept of providing a platform for players to showcase their football footage to the world. Our primary focus was on the U.S. market, specifically targeting young players aspiring to be recruited by colleges.

My role encompassed extensive design work, from initial idea generation to execution and subsequent iterations.

For my thesis project, conducted in collaboration with Brøndby IF, I focused on improving data utilization within the first team. I carried out extensive research, including observations and interviews with coaches, players, and analysts. This research led to the development of a prototype for a quick tactical match analysis tool. The prototype was successfully implemented by Brøndby’s analysts, enhancing their ability to perform rapid and effective match analyses.

An artefact to facilitate simple communication, intimacy and closeness between two people across longer distances. TACTUS is meant for couples or close friends who might find value in a closed physical connection to their loved one that allows them to show presence and thought.

In this project, my focus was on improving how users added videos to their profiles. We aimed to enhance usability, based on our hypothesis that users found it challenging to locate and add the desired video clips. To address this, I conducted usability tests to observe how users interacted with our platform and to gather valuable insights.

Through various brainstorming workshops, I developed several potential solutions. I then designed a user flow starting from their recent games, allowing users to narrow down to specific sequences. This approach provided a more guided experience, helping us identify the pain points users faced. By understanding these challenges, we were able to make targeted improvements to the overall user experience.

At A-round, I contributed to the creation of various websites, including one for FC Helsingør. I wore multiple hats for this project, handling project management, design, and development.

The primary challenge was to align their needs with the available budget. We aimed for a simple, aesthetic, and functional site without attempting to reinvent the wheel.